People in New Mexico are amused that many Americans mistake their state for an entire country, Mexico. We Wisconsinites have no such luck. We are diminished to the status of a gigantic Minneapolis suburb.
My aunt's eye doctor (in New Mexico which I know is a state) is a prime example. He knows I fly in to accompany my aunt to her appointments. Yet every visit he says to me, "How are things in - um - Minnesota?" "Great, as far as I know," I reply. And then I tell him for the umpteenth time that I live in Wisconsin. I am seriously considering wearing a large cheesehead to my aunt's next appointment. A Green Bay Packer sweatshirt will probably be necessary, too.
Wisconsin is desperately in need of a serious branding campaign. Our license plates meekly say "America's Dairyland". I suggest we replace this with "Eat Cheese or Die". That will get us a bit of well-deserved attention. Residents of the Big Mitten, rise up! We've got nothing to lose - but Minnesota.
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